The purpose of an FAQ page is to provide quick answers to common questions that your business can anticipate. An FAQ page empowers customers to self-serve, enabling them to find solutions quickly on their own. FAQ pages aren’t meant to solve every issue, which is why it’s important to include an option for customers to contact a live agent.
Firstly, FAQ pages can bring new visitors to your website via organic search and drive them quickly to related pages – most typically deeper blog pages and service pages closely related to the questions being resolved.
FAQ pages continue to be a priority area for SEO and digital marketing professionals.
An FAQ page is one of the simplest ways to improve your site and help site visitors and users.
Your FAQ section should be seen as a constantly expanding source of value provided to your audience. It is a place where their ever-changing and growing requirements are not only met but anticipated and exceeded frequently.